Press Releases

Knockaround Sunglasses Partners with San Diego Zoo Global to Release Collaborative Animal-Themed Shades with Proceeds Benefiting Non-Profit’s Conservation Efforts

Special Release Giraffe Sunglasses to Debut June 22 With Cheetah and Rhino Shades Following in August and September

San Diego, CA (June 19, 2020) – As the nation’s most recognized wildlife sanctuary officially reopens its doors to the general public on June 20, San Diego Zoo Global and Knockaround sunglasses announce a special collaboration offering a series of animal-inspired sunglasses while raising critical funds in the process. 

San Diego-based Knockaround, the original affordable sunglasses brand known worldwide for its custom shop, pop culture-inspired special releases and countless colorways, will release its Reticulated Giraffe Premiums, the first of its San Diego Zoo co-branded shades, on June 22 (the Monday following World Giraffe Day). Available for $30 at and in limited quantities at San Diego Zoo, $5 of every purchase will support San Diego Zoo Global’s worldwide conservation initiatives. 

Following the launch of the Giraffe glasses, this first-ever collaboration between Knockaround and the San Diego Zoo brand will roll out two additional, limited quantity Zoo-inspired shades, the Cheetah Fast Lanes on August 4th and Southern White Rhino Fort Knocks on September 22nd (also World Rhino Day). 

“Knockaround has a lot of hometown pride, and San Diego is an important part of Knockaround. The San Diego Zoo has always been an icon of our city,” said Tony Martinez, director of marketing at Knockaround. “As lifelong fans of the Zoo, and all the work they do in international conservancy, we’re beyond thrilled to bring these one-of-a-kind sunglasses to life as part of a collaboration we hope will continue for years to come. Our fans are going to love them and we know those passionate about wildlife conservation and the San Diego Zoo will too.” 

“We are so fortunate to have partners like Knockaround who help raise awareness, and provide support for our global conservation work,” said Ted Molter, chief marketing officer for San Diego Zoo Global. “Partnering with a San Diego company enhances hometown pride and community support for our mission and vision.” 

To download artwork and creative assets surrounding this collaboration, including imagery of the soon-to-debut Knockaround/San Diego Zoo Giraffe shades, please visit this link

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About Knockaround: Founded in 2005 and based in San Diego, Knockaround is the original, affordable Southern California sunglasses company. Centered around a sunglasses line that is both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Since its inception, Knockaround has grown to offer twelve different frame styles available in a wide range of colors, ongoing limited-edition sunglasses and collaborations, a “build your own” custom sunglasses shop, and an extremely loyal fan base. Knockaround has been featured in well-known media outlets such as GQ, US Weekly, and The Today Show, and the brand has been worn by celebrities including Matthew McConaughey, Natalie Portman and Snoop Dogg, to name a few. For more information, visit 

About San Diego Zoo Global: Bringing species back from the brink of extinction is the goal of San Diego Zoo Global. As a leader in conservation, the work of San Diego Zoo Global includes on- site wildlife conservation efforts (representing both plants and animals) at the San Diego Zoo, San Diego Zoo Safari Park, and San Diego Zoo Institute for Conservation Research, as well as international field programs on six continents. The work of these entities is made accessible to over 1 billion people annually, reaching 150 countries via social media, our websites and the San Diego Zoo Kids network, in children’s hospitals in 12 countries. The work of San Diego Zoo Global is made possible with support from our incredible donors committed to saving species from the brink of extinction.